Mulvaney has reportedly earned more than $1m in the past year from promoting brands on her TikTok platform, many of them fashion and beauty products targeted at women. For there, 12 states including Florida, Georgia and Indiana are banning what’s known as gender-affirming care in children. It was day 360 in a series of TikTok postings in which Mulvaney, 26, has chronicled her transition - not only from man to trans woman, from obscurity to social media phenomenon but - in the last few weeks - to becoming the improbable flashpoint in the culture wars in America, where the debate around trans rights burns even more fiercely than in Britain. “I’m just really honoured to be grouped with all you women out there,” she said, “because you are my favourite humans on this planet.” On March 8, International Women’s Day, the social media influencer Dylan Mulvaney, who in the modern manner lists their pronouns as ‘she/they’, posted a video on her TikTok platform.
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